6 Business Ideas That Ended Up changing Everyone’s Life

Trading is done since the beginning of the human cultivation. This trading took new turn after the Industrial revolution, and the rise of 21st century gave it complete new look.

The reason for this complete makeover are following few business ideas that took the world by storm.

1. Computer :

Many might have been in shock, that I have included the computers and not the Apple or Windows in the list. Reason is very simple. For me computers are at the base of almost 60-70% of business ideas. If there weren’t the computer concept at all, how come there would be the Apple and the Windows?? There won’t be any language and there won’t be any network and hence no world wide web.. nothing. So I would rank the computers as top idea that changed the everyone’s life.

‘Charles Babbage’, the father of computers brought the concept of programmable computers and made world busy for almost next one and half century. Interestingly, the his comple concept of computer was completed after 153 years . how visionary he was.

So I can’t say how much business did it made, but for me computers are the best business revolution.

2. AMAZON.COM :

This is the best example of how a little seed plotted in fertile land gives the most delicious fruits. This is the best example given for starting the new business. How a small but unique idea becomes the huge success. How a business owner should smell the air, catch what people wants and serve them the best possible manner.

16th July 1995, the day Amazon officially begin its reign. A small venture by Jeff Bezos was an instant hit, making the revenue of $15.7 by the year 1996. Amazon was simple book selling portal which is the biggest name in the retail section now. It is in the top five companies in the USA. It increased the online trade more than 60% only in USA. So this is what you say a change..

In this way Amazon completely changed the concept of shopping and crave the new path for markets.

3. Google :

Year- 1998.

Place- dorm of Stanford university (IT section).

Minds behind- Larry Page and Sergey Brin.

The strength of Google was foreseen by their founder’s teachers and their university, as they asked them take it out for campus and find proper office (partially because they were consuming all the bandwidth. )

Now while righting this, I am thinking about, really, am I supposed to tell everyone how Google changed us?? Please… go and Goggle it.. jokes apart.

Goggle has become part of day to day life and there are no words to express this life changing invention.

4. Online mapping technology:

This was huge success. It completely gave new face to GPS systems. No one thought that this was an requirement but apparently it was. Each person is using it differently and very happy about it.

May it be simple activity such as jogging or dog walking or highly demanding jobs like postal services or driving taxis or it might be games like pokemon go , online mapping will never disappoint you.

5. Facebook:

Pastime invention of Mark, gave the whole world there new pastime. Facebook changed the conventions of connecting with the world and having new friends corner.

Facebook is the best example of ,’copy-paste-edit’, function. For me Facebook isn’t the first social networking platform. There were orkut from Gmail and yahoo messenger already. The founder just picked up idea, studied it and presented it in different wrap. Everyone loved it.. got crazy for it and it was that’s it.

So if don’t have any original idea of yours, pick the existing idea and start your journey.

6. Toyota :

Again many would be surprised by my choice of company that I choose to end this article. But going little off beat is my speciality. I always finds odd little things very attractive.

There might be debate on Toyoto’s production and revenue’s. their might be other companies who are much better performing than this one. But I want you people consider the value addition done by Toyota.

· They gave us qualitative goals.

· They introduced – Jidoka, Just in Time, House of quality, 5 W technique. For which whole world is thankful.

· They partially introduced QR Codes.

· Hybrid Synrgy drive, is one of their brain child.

· Drift, was their pet.

· They had their contribution in nanotechnology in the for of ,

“Nano composite materials”.

· Fuel cell was developed by them which is enviro-friendly.

Tricks to Understand and Selling Human Motivation Better

The most successful marketers in the world have employed the skill of psychology into their businesses. Skilled psychological marketing strategies attract customers and compel them to buy your products and services. Psychology tricks work well because people use their emotions to make decisions on what to buy and what not to buy. Here are some of the psychological tips that will help in understanding and sell better through human motivation.

Release new Products and Services

Psychology studies show that new things stimulate the release of dopamine hormone in the brain that motivates a person to feel the need of buying a product. Apple Company has successfully used this skill by releasing new iPhone every year. In most cases, the newer versions do not usually have a great difference from the older version. Yet, many people still buy the latest models and abandon the older versions. This trick can work for every business because it has a better selling human motivation.

Highlight your Shortcomings

Highlighting the flaws of a product increases its credibility in the market. Many business owners do not prefer sharing their flaws because they are afraid of losing customers. However, this is not true. Once you point out the shortcomings, customers will feel that you are trustworthy and will be willing to buy your products.

Utilize Visual Graphics to Advertise products.

The human mind processes images faster than text. It will only take a few seconds for a customer o decide whether to buy a product or not. This is because the human mind processes information in pictures before making a decision. A person is more likely to desire to know more about a picture than to read pieces of written text. Marketing campaigns that use good images attract more customers that those that use only words.

Use the Psychology of Scarcity

The tagline “Only five meals remaining for a discounted price!” This tagline will motivate a person to buy the product because they will feel left out if they do not buy. It also means that the offer is limited to specific meals. This works best because of the economic theory of demand and supply. When the supply is low, the demand increases. Scarcity affects the thinking of a person and can operate to the advantage of the business.

People are in need of Value

Consistent use of words like official, original, assured, and certified can motivate consumers. As a business owner, you need to demonstrate the value of your products that exceeds the other businesses selling similar products. Understand the needs of your prospects and customize marketing content that will make people see the value of your product.

Utilize Exclusive Promotion

According to the Maslow’s hierarchy of needs, self-esteem is close to the top of the pyramid. This means that people love the feeling of being important by being addressed as exclusives. Designing products that are unique to a particular group of people will increase total sales. For example, people who have bought membership plans have access to privileges that are not available for non-members. Exclusivity is appealing to the human mind.

Effective Business Marketing Tips To Get You Far

There are tons of effective marketing methods that can help a business succeed. However, not all of them can be compatible with your online business. Before adopting any of them, you need to do some serious thinking and consideration. What do you wish to attain? Will this technique get you to the goal? In this article, we will discuss some business marketing tips that can help you do well in your promotional endeavors.

The first thing you ever have to do is focus on your clients. Take the time to get to know them and walk in their shoes. Particularly, this will enable you to have a good understanding of what they need and want. Unless you know what these things truly are, you can never offer the perfect solution from which you can earn a living. Your primary objective is to know the problem of your target audience and help them find the solution.

Knowing your customers is also beneficial in giving you a good grasp of the kind of advertising or promotional efforts that will work for your campaign. As you know their behavior, including their thinking pattern, you can easily foresee how they will react towards a certain marketing method. Naturally, you would only pick techniques that will yield positive results.

Another crucial item on the list of effective marketing tips is the need to define your unique selling points. What do you have which others don’t have? Why would the public choose you over them? Rare as you think your business may be, it can never be rare enough on the internet. The cyber world is immeasurable, and there will always be people who are doing the same business as yours. You need to come up with a campaign that will tell how much of a better option you are.

Asking a satisfied client for a testimonial is also one of the best business marketing tips you can follow. In particular, this is for obvious reasons that the first-hand experience has such a powerful influence. When you hear someone speak well of a product or service, wouldn’t you want to give it a try too? That’s basically how it works. When you ask every happy client to give you the endorsement, he or she would likely talk well of your business. As a result, you also build your reputation in the field.

Finally, listening and acting on a negative feedback is also one of the business marketing tips you must take seriously. It can give your venture a more professional reputation. See, when you ask an unsatisfied client what went wrong, you are sending the message that you are willing to communicate. You can build on this impression and let him or her know that because you value your relationship, you want to do something about his or her problem; that you are after constant improvement. It will tell the client how truly professional you are. In the end, he or she might be willing to take chances with you again.

Apps for Business Partnership

There is no deficiency of choices when you talk about alliance software for your business. It is important, for the reason that most have moved from ways of sending case attachments to coordinated chats. You need to jump into the 21st century of work. Business trends advance fast, and things are changing the world over. So does a merchant. Discussed below, are some of the most trusted, and accepted solutions for serving your business to get things done.

To connect with your colleagues, you need to get the latest app on the market. There is a collaboration named Slack. You must have realized that of late people do not respond to your emails as first! This may be so because they are probably busy chatting with co-workers in Slack. A good number of the jobs have moved to slack which helps a team stay connected in a series of chat rooms. It also has some fun. It can add or invite freelancers to your firm while granting them restricted access. With this, they are not privy to all the inside machinery of your trade.

Another app that has also become very popular on the market today, and is set for the business of all sizes, is the G suite. This is a wrap up of cloud-based services that can make available for your firm brand new ways to work together online. It has video conferencing, and real-time file collaborations, among many others. Joining G suite is easy. All you need to have is a domain name. Once you prove to Google services that the domain is yours, you and your colleagues can then start using Gmail, Drive, and other core G suite services. This is very effective since cloud search can make a suggestion on what files you should be looking for to enable you to start your day comfortably at the office.

Dropbox is one of today’s mainly admired file-syncing services. It simplifies the way one creates, share, and collaborates. It creates a unique folder on the user’s computer and the contents which are synchronized to Dropbox’s servers. It has the best internet application. Its users are also offered a free account having a set storage size. It is coming into the market with Dropbox paper, which minimizes, and focuses collaboration tool.

Number four app that has got the world running today is the Skype. It is also widely known and preferred for its video conferencing service. It has very special callouts for its business-focused features. It provides video chats, and voice call services. Users also can exchange digital documents, which ranges, from pictures to text. Users have sixty minutes of international call with Skype. It helps one to reach clients or business partners worldwide.

In summary, the above paragraphs have touched on different apps for business commonly found in today’s market. To get things done in your firm, you need not worry, but get these apps and others that would help you reach your colleagues and clients at your comfort zone.

Branding Tips and Strategies for 2017

As the world is enjoying cutting edge technologies to improve the quality of life, business branding has gotten juicier with each unfolding year. 2017 is the year to get out of that branding comfort zone to gain a competitive edge in the volatile modern market. Many small and large businesses fail to get it with branding because of the rampant wallpapering of favorite brands. As a result, customers fail to connect with such companies which have resorted to seasoned copy pasting of favorite world brands. However, you can still turn around the table and build a successful brand this year by following a few branding tips below.

1. Get at Par with Social Media Technology

Instagram is going to be a one of the most crucial social media branding technology where you can successfully build a strong web of connection with your customers. You might have probably underestimated what magical powers Instagram can inject into your brand. The newly introduced Instagram live the thing to go by in 2017. Live media has been found to be the most efficient way businesses can engage their potential and existing clients. It has just gone viral, and your brand must tap on this new branding honey pot that is going to stir your branding campaign. If there is ever a time you dreamt of taking Instagram seriously in your branding vision, now is the time.

2. Uniformity of Your Brand Paperwork Content Across all the Social Media Platforms Identified

Previously, businesses have lost connection with their customers following a deviation of the built brand and what a business portray in social media. While social media is a must tool for an effective branding campaign, doing it more efficiently requires a sense of uniformity of what the business proclaim in their branding paperwork master plan and what it communicates in the social media. It is very paramount to establish a sense of brand uniformity across all the networks for users to take you seriously and subscribe to your brand appeal.

3. Focus on Real Fans and avoid the Mentality of Many Followers

Getting one million followers may be captivating and developing a sense of satisfaction with your brand. While this may be a significant step, it may mean nothing without having sizeable fans among the one million followers. Understanding the difference between fans and followers will be a step higher towards the right branding strategy. While followers are achieved quickly by just appealing for an association, fans are the real users of your products and services. They are the ones that will convert the numbers of followers to millions of revenue. Therefore, establishing a strong fan connection require maintaining a sizeable number of fans which you can build a direct relationship. Don’t go for many people that you will not manage to write or give a call. Think of revenue regarding fans and not followers.

4. Write Every Branding Idea Down Regardless of the Branding Stage

There is no way you can establish a successful branding without a thorough and systematic evaluation. Not every idea is great, and you will only realize that when you write it down and conduct a serious of evaluation to determine what works. Do not assume that you will have a good recollection when you sit, just put it down whether in your notepad or smartphone notebook or to do list. Make every idea count, and that’s what will determine 2017 successful business branding strategies.

Top 5 Bluetooth Speakers for 2017

Bluetooth speakers are very convenient for people who want a quick and easy way to play music around their homes, offices or cars. In the past, they offered a weak and small sound but in the recent years, various improvements have been made to Bluetooth technology enabling them to offer an adequate audio experience. The battery capacity of Bluetooth speakers has also been improved allowing them to be used for several days without needing to be recharged. But most Bluetooth speakers come with different features that separate from each other. Below are the top 5 Bluetooth speakers to choose from in 2017.

1. UE Boom 2.

UE Boom 2 is the second model of the original UE Boom that achieves everything it aims to accomplish making it one of the best available Bluetooth speakers today. The new model of UE Boom also comes with additional waterproofing making it into one of the best Bluetooth speakers for every occasion.

Specifications.

– Weight – 1.2 Pounds.
– Wireless Range – 30+ ft.
– Frequency Response – 90Hz – 20KHz.
– Drivers – Two 1.75 inch drivers and two 1.75-inch by 3-inch passive radiators.
– Aux In – Yes.
– NFC – Yes.
– USB Charging – Yes.

2. Souvenir Station Bluetooth Speaker EGA0007.

The Souvenir Station Bluetooth Speaker is a new and innovative Bluetooth speaker that aspires to capture the attention of people looking to buy Bluetooth speakers in 2017. This speaker is a high-performance, light-weight, explosion proof sound system that is very ideal for smartphones, tablets, mp3 players, and laptops. It consists of a unique cube design with cut edges that deliver sound from the speaker inside it and touch playback controls on top of it. It also comes with an in-built FM radio and a port for inserting a TF card enabling it to play music even without necessarily being connected to a Bluetooth system.

Specifications.

– Weight – 0.5 pounds.
– Frequency Range – 100Hz – 18KHz.
– Wireless Range – 30+ ft.
– Transmission power – 3w + 3w.
– Aux In – Yes.
– NFC – Yes.
– USB Charging – Yes.

3. Harman Infinity One

The Harman Infinity one is probably the most expensive Bluetooth speaker available today but its performance makes it well worth the price. The audio quality it provides is amazing with deep bass and rich sound making up the rest of the signature.This Bluetooth speaker also comes with every modern feature that anyone would want in a Bluetooth speaker. The stunning design implemented by Harman contributes greatly to the expensive price of this speaker. Its entire enclosure consists of a matte grille which allows sound to quietly pour out of each of its sides.

Specifications.

– Weight – 2.8 pounds.
– Battery life – 10 hours.
– Wireless Range – 30+ ft.
– Frequency Response – 70Hz – 20KHz.
– Drivers – Four 1.8-inch drivers and two passive radiators.
– Aux In – Yes.
– NFC – Yes.
– Weatherproofing – No.
– USB Charging – Yes.

4. Creative Muvo Mini.

If you are looking for a budget Bluetooth speaker, then the Creative Muvo Mini is the one for you. Finding a Bluetooth speaker full of the features you require is easy. However, most of them won’t come cheap. This is where the Creative Muvo Mini comes in. For a very affordable price, the speaker is capable of handling all the impressive features everyone desires in Bluetooth speakers nowadays, ensuring that it stays ahead of the competition.

Specifications.

– Weight – 6 Pounds.
– Wireless Range – 30+ ft.
– Frequency Response – N/A.
– Battery Life – 10 Hours.
– Drivers – Two micro drivers and one base radiator.
– Aux In – Yes.
– NFC – Yes.
– USB Charging – No.

5. JBL Xtreme.

It’s very difficult not to compare the JBL Xtreme to the Infinity one. After all, they both originate from the same manufacturer, Harman. The Xtreme might be similar in appearance to the Infinity One, but its main difference is the fact that it consists of a rugged build which is forgiving when it comes to dings and shortfalls. Its battery is capable of maintaining a solid 15 hours without needing to be recharged. In terms of value, it manages to stay ahead of most of its competitors but falls a bit short when comparing it to the Infinity One’s sound performance.

Specifications.

– Weight – 4.6 Pounds.
– Wireless Range – 30+ ft.
– Frequency Response – 70Hz – 2-KHz.
– Drivers – Two 2.48-inch woofers.
– Aux In – Yes.
– NFC – No.
– USB Charging – No.

Advertising psychology compared to 20 years ago

business meeting 

The last two decades have marked many global revolutions. With the increase in population, brands have also increased on an equal scale. While it was possible to find one common brand for a certain product, now consumers have freedom of choice between the products. For sales and marketing professionals, an increase in population is not a guarantee for increased market. The modern man has changed in terms of preference and quality considerations.

Technology and Advertising

Technological revolution in the last 20 years is a common adoption for the world. Although there were technological applications in sales and marketing in the 80s, the last decade has seen the impact in terms of customer reach and confidence. For advertisers, technology increases scope of targets at a cheaper cost while for customers information is easily accessible. Some of the aspects relating to technology and sales psychology are:

Social Media

This has been one of the major channels of connecting the globe. Since the interactions are unlimited, businesses and customers are taking advantage of these platforms. This being a social platform, advertisers have an easier time reaching the targets. On the other hand, consumers have access to the right commodities, especially due to the consumer reviews on these platforms. This has continually replaced the reliance on ads on TVs and other media channels.

Online Stores

The online stores enable stocking of all the stock to the whole world. With the varied needs of customers, access to a store that has all the varieties of a product is a big relief. The modern man prefers convenience to anything else. Nowadays, delivery of goods to the customer has become a working tool for the sales personnel to get more people purchasing the good. The 24-hour access to the stores at the customer’s convenience is another turn around in this industry.

Customer Demands

Unlike two decades ago, the customer is dictating the market. Both the manufacturers and advertisers have to align with what the consumers want. The literacy levels are on the increase in the population, which makes the consumer informed. With such information, the good they consume must be up to the standards that they believe are right. The phrase that ��the customer is not always right’ is taking twists with the advertisers opting to fulfill the consumer needs. Of course, the customers expect the brands to fulfill their demands, with the least of controversies.

Small and Simple

The transition from the big-sized commodities has reached climax with customers relating size to convenience. In addition, user experience is a major tool for marketing if your products are to receive acceptance from the modern population. They want a sizeable commodity that can perform a number of functions, with the least of efforts. Advertisers have to be convincing enough that the goods are easy to use and of quality. This contrasts ancient marketing where the advertiser had sole power in dictating what the market should buy.

Everyone Is a Customer

Nowadays, Brands are targeting people of all ages unlike a decade ago when the adult group was the prospected customer. This has transformed the content of adverts to include the young generation. This is especially to take advantage of the pocketsize technology, where this group is most active.