The last two decades have marked many global revolutions. With the increase in population, brands have also increased on an equal scale. While it was possible to find one common brand for a certain product, now consumers have freedom of choice between the products. For sales and marketing professionals, an increase in population is not a guarantee for increased market. The modern man has changed in terms of preference and quality considerations.
Technology and Advertising
Technological revolution in the last 20 years is a common adoption for the world. Although there were technological applications in sales and marketing in the 80s, the last decade has seen the impact in terms of customer reach and confidence. For advertisers, technology increases scope of targets at a cheaper cost while for customers information is easily accessible. Some of the aspects relating to technology and sales psychology are:
This has been one of the major channels of connecting the globe. Since the interactions are unlimited, businesses and customers are taking advantage of these platforms. This being a social platform, advertisers have an easier time reaching the targets. On the other hand, consumers have access to the right commodities, especially due to the consumer reviews on these platforms. This has continually replaced the reliance on ads on TVs and other media channels.
The online stores enable stocking of all the stock to the whole world. With the varied needs of customers, access to a store that has all the varieties of a product is a big relief. The modern man prefers convenience to anything else. Nowadays, delivery of goods to the customer has become a working tool for the sales personnel to get more people purchasing the good. The 24-hour access to the stores at the customer’s convenience is another turn around in this industry.
Unlike two decades ago, the customer is dictating the market. Both the manufacturers and advertisers have to align with what the consumers want. The literacy levels are on the increase in the population, which makes the consumer informed. With such information, the good they consume must be up to the standards that they believe are right. The phrase that ��the customer is not always right’ is taking twists with the advertisers opting to fulfill the consumer needs. Of course, the customers expect the brands to fulfill their demands, with the least of controversies.
Small and Simple
The transition from the big-sized commodities has reached climax with customers relating size to convenience. In addition, user experience is a major tool for marketing if your products are to receive acceptance from the modern population. They want a sizeable commodity that can perform a number of functions, with the least of efforts. Advertisers have to be convincing enough that the goods are easy to use and of quality. This contrasts ancient marketing where the advertiser had sole power in dictating what the market should buy.
Everyone Is a Customer
Nowadays, Brands are targeting people of all ages unlike a decade ago when the adult group was the prospected customer. This has transformed the content of adverts to include the young generation. This is especially to take advantage of the pocketsize technology, where this group is most active.