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As the world is enjoying cutting edge technologies to improve the quality of life, business branding has gotten juicier with each unfolding year. 2017 is the year to get out of that branding comfort zone to gain a competitive edge in the volatile modern market. Many small and large businesses fail to get it with branding because of the rampant wallpapering of favorite brands. As a result, customers fail to connect with such companies which have resorted to seasoned copy pasting of favorite world brands. However, you can still turn around the table and build a successful brand this year by following a few branding tips below.

1. Get at Par with Social Media Technology

Instagram is going to be a one of the most crucial social media branding technology where you can successfully build a strong web of connection with your customers. You might have probably underestimated what magical powers Instagram can inject into your brand. The newly introduced Instagram live the thing to go by in 2017. Live media has been found to be the most efficient way businesses can engage their potential and existing clients. It has just gone viral, and your brand must tap on this new branding honey pot that is going to stir your branding campaign. If there is ever a time you dreamt of taking Instagram seriously in your branding vision, now is the time.

2. Uniformity of Your Brand Paperwork Content Across all the Social Media Platforms Identified

Previously, businesses have lost connection with their customers following a deviation of the built brand and what a business portray in social media. While social media is a must tool for an effective branding campaign, doing it more efficiently requires a sense of uniformity of what the business proclaim in their branding paperwork master plan and what it communicates in the social media. It is very paramount to establish a sense of brand uniformity across all the networks for users to take you seriously and subscribe to your brand appeal.

3. Focus on Real Fans and avoid the Mentality of Many Followers

Getting one million followers may be captivating and developing a sense of satisfaction with your brand. While this may be a significant step, it may mean nothing without having sizeable fans among the one million followers. Understanding the difference between fans and followers will be a step higher towards the right branding strategy. While followers are achieved quickly by just appealing for an association, fans are the real users of your products and services. They are the ones that will convert the numbers of followers to millions of revenue. Therefore, establishing a strong fan connection require maintaining a sizeable number of fans which you can build a direct relationship. Don’t go for many people that you will not manage to write or give a call. Think of revenue regarding fans and not followers.

4. Write Every Branding Idea Down Regardless of the Branding Stage

There is no way you can establish a successful branding without a thorough and systematic evaluation. Not every idea is great, and you will only realize that when you write it down and conduct a serious of evaluation to determine what works. Do not assume that you will have a good recollection when you sit, just put it down whether in your notepad or smartphone notebook or to do list. Make every idea count, and that’s what will determine 2017 successful business branding strategies.

Bluetooth speakers are very convenient for people who want a quick and easy way to play music around their homes, offices or cars. In the past, they offered a weak and small sound but in the recent years, various improvements have been made to Bluetooth technology enabling them to offer an adequate audio experience. The battery capacity of Bluetooth speakers has also been improved allowing them to be used for several days without needing to be recharged. But most Bluetooth speakers come with different features that separate from each other. Below are the top 5 Bluetooth speakers to choose from in 2017.

1. UE Boom 2.

UE Boom 2 is the second model of the original UE Boom that achieves everything it aims to accomplish making it one of the best available Bluetooth speakers today. The new model of UE Boom also comes with additional waterproofing making it into one of the best Bluetooth speakers for every occasion.

Specifications.

– Weight – 1.2 Pounds.
– Wireless Range – 30+ ft.
– Frequency Response – 90Hz – 20KHz.
– Drivers – Two 1.75 inch drivers and two 1.75-inch by 3-inch passive radiators.
– Aux In – Yes.
– NFC – Yes.
– USB Charging – Yes.

2. Souvenir Station Bluetooth Speaker EGA0007.

The Souvenir Station Bluetooth Speaker is a new and innovative Bluetooth speaker that aspires to capture the attention of people looking to buy Bluetooth speakers in 2017. This speaker is a high-performance, light-weight, explosion proof sound system that is very ideal for smartphones, tablets, mp3 players, and laptops. It consists of a unique cube design with cut edges that deliver sound from the speaker inside it and touch playback controls on top of it. It also comes with an in-built FM radio and a port for inserting a TF card enabling it to play music even without necessarily being connected to a Bluetooth system.

Specifications.

– Weight – 0.5 pounds.
– Frequency Range – 100Hz – 18KHz.
– Wireless Range – 30+ ft.
– Transmission power – 3w + 3w.
– Aux In – Yes.
– NFC – Yes.
– USB Charging – Yes.

3. Harman Infinity One

The Harman Infinity one is probably the most expensive Bluetooth speaker available today but its performance makes it well worth the price. The audio quality it provides is amazing with deep bass and rich sound making up the rest of the signature.This Bluetooth speaker also comes with every modern feature that anyone would want in a Bluetooth speaker. The stunning design implemented by Harman contributes greatly to the expensive price of this speaker. Its entire enclosure consists of a matte grille which allows sound to quietly pour out of each of its sides.

Specifications.

– Weight – 2.8 pounds.
– Battery life – 10 hours.
– Wireless Range – 30+ ft.
– Frequency Response – 70Hz – 20KHz.
– Drivers – Four 1.8-inch drivers and two passive radiators.
– Aux In – Yes.
– NFC – Yes.
– Weatherproofing – No.
– USB Charging – Yes.

4. Creative Muvo Mini.

If you are looking for a budget Bluetooth speaker, then the Creative Muvo Mini is the one for you. Finding a Bluetooth speaker full of the features you require is easy. However, most of them won’t come cheap. This is where the Creative Muvo Mini comes in. For a very affordable price, the speaker is capable of handling all the impressive features everyone desires in Bluetooth speakers nowadays, ensuring that it stays ahead of the competition.

Specifications.

– Weight – 6 Pounds.
– Wireless Range – 30+ ft.
– Frequency Response – N/A.
– Battery Life – 10 Hours.
– Drivers – Two micro drivers and one base radiator.
– Aux In – Yes.
– NFC – Yes.
– USB Charging – No.

5. JBL Xtreme

It’s very difficult not to compare the JBL Xtreme to the Infinity one. After all, they both originate from the same manufacturer, Harman. The Xtreme might be similar in appearance to the Infinity One, but its main difference is the fact that it consists of a rugged build which is forgiving when it comes to dings and shortfalls. Its battery is capable of maintaining a solid 15 hours without needing to be recharged. In terms of value, it manages to stay ahead of most of its competitors but falls a bit short when comparing it to the Infinity One’s sound performance.

Specifications.

– Weight – 4.6 Pounds.
– Wireless Range – 30+ ft.
– Frequency Response – 70Hz – 2-KHz.
– Drivers – Two 2.48-inch woofers.
– Aux In – Yes.
– NFC – No.
– USB Charging – No.